MEXICAN COSMETIC SURGERY
Blanca Longoria founded Mexican Cosmetic Surgery in August of 2003 with the desire to educate the general public on the cost savings and high quality of Board-certified cosmetic surgeons in Mexico. Through her relationships with many of these doctors, Blanca saw an opportunity to interface between them and potential cosmetic surgery patients.
"Cosmetic Surgery is much more affordable in Mexico and there are hundreds of people each year visiting locations such as Cancun, Puerto Vallarta and South Padre Island to enjoy a vacation and have these surgical procedures performed. If more people knew about the benefits, I believe more people would enjoy Mexico rather than have surgeries performed, say, here in the United States," said Longoria.
"I wanted to find someone who would help me take my vision for the business and assist me with putting a plan together all the way through execution. After my first talk with John Schwarberg at Integrated Web Solutions, I knew he was going to be there through the planning, the design, the development and the growth of the business," said Longoria.
Blanca and IWS immediately began work on formulating a business strategy, formulating a sitemap and designing the web site. "They took care of so many things - registering the domain name, hosting the web site, setting up the credit card transaction capability, search engine submissions - working with IWS really allowed me to solidify my base of doctors and worry about the marketing of the business.