CHICAGO LOOP SYNAGOGUE
The Chicago Loop Synagogue, the cathedral Synagogue of Chicago is located in the heart of "Chicago's Loop" and is a gathering place for travelers as well as its large urban congregation. "Our web site is meant to be informative regarding our location and service schedule. We want to make it clear that our synagogue welcomes visitors throughout the year," said Rabbi Stanley E. Kroll.
Integrated Web Solutions began working with Mary Lynn Pross, administrator for the Chicago Loop Synagogue in December of 2003. IWS was asked to provide a less expensive and more robust web site with hosting and maintenance services. "IWS worked with us throughout our transition. They have been and continue to be very proactive in working with us." said Mary Lynn.
Once hosting was established, IWS revamped the code to provide for better search engine visibility. "The site was initially done using frames technology and search engines simply do not recognize the underlying pages of a frames-based site. The issue was that visitors might use Internet search engines to find a synagogue in downtown Chicago. However they never found the Chicago Loop Synagogue's site because the search engines were ignoring the Synagogue's address information and schedule. With a very simple coding alteration there have been tremendous long-term benefits." said IWS Creative Director, John Schwarberg.
Over the past year, traffic to the revamped web site has nearly doubled and over half of all new traffic is now coming directly from a multitude of Internet search engines.