Already established as Chicago's premier executive corporate career management consulting firm, LifeWork Management Group decided to take their proven methodology in a new direction. They established a new division, LifeWork Seminars, designed to provide an intensive one-day seminar which would offer some grounding for executives in transition, teaching them valuable self-marketing techniques and effective networking skills.
"We knew we were already effective in our more comprehensive one-on-one counseling but what we came to realize was that, given the ever-changing economy and business climate, we could help more people by providing very intensive one-day seminars," said, Jeff McGrath, principal of Lifework Management Group. "We knew we had the right product, the key was getting that message to the right people."
IWS set out to create a new site for Lifework - Lifework Seminars. Leveraging some of the existing design elements and providing secure online registration for upcoming seminars was required. IWS built the entire site, from the ground up within three weeks.
Launched in January of 2003, LifeWork Seminars enjoyed over 7,000 visitors in their first two months.