WHY A WEBSITE DESIGN SPEAKS VOLUMES ABOUT YOUR COMPANY?
Whether a business has just got off the ground or has been established for years, start-up and long running companies are looking to the internet to expand their sales as well as service to customers. Many new web sites are going up and with so many people opting to go with the cheapest route or the quickest design process, sometimes the quality of a web site gets left behind. Let’s face it, you wouldn't want a possible client coming into your office, looking around at a mess, so why would you send them to your virtual office looking like one?
People very often go to a company’s website to get more information, it is allot easier and more convenient then calling them or writing them a letter. The first thing they see when they go to their site(that is, the first thing that pops into their heads) is either "wow, these guys are professional, I want to deal with them" or "their site is awful, how can they act professional if they do not look professional" (well that may not be everyone’s exact words, but you see what I am getting at). We all think this when we visit a website, haven't you ever felt a little bit easier or more relaxed when purchasing something off a site with a professional look? I bet you that if a site doesn't look professional then you won't even consider purchasing an item or using their service!
Another important aspect of a website is how long it takes to download. Many people say if it takes longer than 30 seconds to download then people will leave, this is true. I know that even on a DSL connection if a site is taking too long to download I will jump to another site. If your site doesn't download in at least 30-60 seconds for all users(dial up taking a little longer), then you need to re-design your site.
Your site must not only look good and download quick, it must work well. There is nothing worse than visiting a web site with pages that haven't been created yet, script errors popping up and only half of the information seems to be there. This will definitely annoy anyone who is visiting your web site, they probably won't come back for a while, if at all.
Another important aspect of a good web site is allowing visitors to contact you in one way or another. A simple email address or contact form on a contact us page will do wonders. People like to know they can get in touch with you with just a simple click of the mouse. Make sure that there is a link to your contact us page on every page, including in your main navigation. This will give users a feeling of being close to you, as they can contact you at any time.
Use these tips as well as your own common sense and you will be well on your way to having a great Looking, Working & Downloading Website!
About The Author
Anthony Jewell has over ten years experience in the web and graphic design industry.