Today there are so many web sites on the web, but so few of them have good content and there are even fewer web sites that have large amounts of content. Why is the web like this? For one most webmasters are trying to make a quick buck and others don't know where to begin or are too lazy to do the work.
Content really is king! Why? because visitors will stay longer or will come back more often and they are more likely to buy from your business. Visitors know you are an expert in your site's topic because you write informative articles, which leads the visitor to trust your business more. And to your visitors it's all about trust because if they can't trust your business, how can they trust the product/service you sale or how can they even know that they will receive the product/service.
Most of the time before an Internet surfer buys a product they will search the web to get more information about it. Sometimes they are just looking to see how it really works or maybe they want to know more about a certain feature. If you write articles about your products, surfers are more likely to find your web site in the search engine and you may even steal a few sales from your competitor, which will result in more sales for you!
Having a site with great and informative information will make another site owners more likely to link to your web site. Think about it! Would you link to a site that just had their products and service web pages? Or would you link to a web site that has great content that will help your visitors? If you are like most webmasters you would chose the 2nd one because this will benefit your web site because it helps the visitors know more about your products.
Search engines such as Google and Yahoo! love themed sites! Having a good themed web site means your ranking is more likely to rank higher than other web sites. Not only does this help out your site's theme, but also allows you to target more keywords. Surfers will find these web pages when searching the web and will result in more sales.
About The Author
Matt Colyer is the owner of the Marhen.com Network.