We have all seen websites showcasing their testimonials either spread strategically throughout the site or all together on their own glorious page. They’re there with the intent of leading us toward that high dollar purchase or convincing us of something’s legitimacy. Sometimes we read them and sometimes we won’t. Sometimes we believe them and sometimes we don’t. Well, are they really worth all the time and effort?
The quick answer: Only if you do it right. When done correctly, testimonials can really serve you in establishing your site’s credibility. Testimonials give you an opportunity to back up your claims. Believe it or not, as soon as someone visits your site you have immediately begun a relationship with that person. Your site will be one of the determining factors in solidifying that relationship and your testimonials can be a key component in building their trust. When done improperly, you might actually drive people away from you and what you have to offer. If your testimonials aren’t believable and honest then you probably don’t want them posted in the first place.
Here are a few guidelines to follow if you decide to use testimonials on your website.