HEY, CLIENT, THIS IS ME! SELL WITH YOUR WRITING VOICE.
In a crowded market, clients will be seeking personality as they read what you've written -- they'll click right past pages that feel "been there, read that." They're looking for a voice that says, "Hey, client, this is me!"
They want to know not just what you deliver -- but how. Will you be funny or serious? A perky cheerleader or a sardonic commentator? Will your view of life be based on "believe and it happens" or "what you see is what you get?"
Here are some tips to add your own voice to your writing.
About The Author
Cathy Goodwin, Ph.D., is an author, speaker, editor, and consultant. She helps clients who want to use writing to sell and sell what they write.