IWS Best Practice Articles | Web Site Planning

WEB SITE PROFESSIONALISM? WHAT IS IT?

Your web site should be-

Visitor friendly to navigate
Search engine friendly
Automated with ecommerce and subscription forms

Your visitor should get the feeling that you know your 'stuff'.

Here are few tips to show your web site professionalism: 1. Uniform Layout and colors:
When you see Arial font on one page, Verdana on another or some other on different page and top menu navigation on one page and sidebar navigation on another... How do you feel about the site? Immediately what strikes your mind is 'bush league’. Keep a consistent lay out throughout the web site.

2. Links:
Check links for 404 page not found errors. When your visitor clicks on a link and finds 'page not found error' and come again after two days to see the same error... that tells them you simply don’t care about your web site or them as a customer.

3. Start Your own opt-in list marketing list:
E-Mail marketing, particularly to your own clients works. It provides an opportunity to touch base with your clients and prospects on a recurring basis with very little associated costs.

4. Customer support:
Offer good customer support. No matter what type it will be... Live support or email support or phone etc. State clearly the options that your visitor can contact you.

5. Write articles and publish on your web site:
This way you can attract the search engines and visitors. Your pages shows up in search engine results and not to mention the increase in your web site traffic.

6. State Your private policy:
State the terms of use of your product and web site, disclaimer, privacy policy regarding the visitor logs etc. This way you will be saved in most situations.

About The Author
Radhika Venkata is a writer and practitioner of web site strategic planning and web site marketing for over 15 years.