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Proactive Partners

Proactive Partners

PROACTIVE PARTNERS

For over 35 years Proactive Partners, a division of TCA Holdings, has designed, built and managed corporate fitness centers and health system-based wellness centers for clients such as McDonalds, the Henry Ford Health System and many more. They are one the largest fitness center operators in the country and have been recognized throughout the industry for their excellent customer service, strong financial discipline and high ethical standards. The quality of their service is reflected in our clients' employee participation that exceeds the industry average at facilities they manage. They receive consistently high satisfaction ratings from those employees as well as client management.

"Proactive Partners had been doing a fantastic job for our clients and our commitment to quality was a point of pride with us," said Barbara Allen. "What we had never done was toot our own horn with intent of growing our own business, we essentially took on referrals which was going quite well but we never had an active sales and marketing plan. The web site became a cornerstone of our efforts. When the time came for us to move on it, I called Integrated Web Solutions immediately as I'd worked with them before and knew they would help guide and provide their own business insight to what we were trying to accomplish."

Once Proactive Partners had established their own brand identity, it was our mission to extend that print identity into the online medium," said John Schwarberg, Creative Director at Integrated Web Solutions. "The site itself was intended to act as a standalone for the Proactive Partners division but it also needed to tie in with web sites owned by TCA Holdings, the parent company as well as sites of the various Midtown Athletic Club locations throughout the country."

The entire process from conceptualizing and design through web site hosting, e-mail routing and site launch took about three weeks including doing some minor updating and coding corrections on many of the Midtown Athletic Club web sites. "IWS is so much more than a web designer or developer, they take the time to understand the business and they provide so much education on what the technology can do to help you meet your business goals. Most importantly for me, they also took the time to talk us out of a lot of things that may ultimately have provided distraction or been left untended. I never see them as a vendor or even so much as a consultant. I see them as a true business partner," said Barbara Allen.

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