SFG is an advisory group with global reach that specializes in assisting
companies to exceed profitability and operational efficiency goals in the
sporting goods equipment and fitness markets. SFG is a group of accomplished
senior executives with extensive sporting goods and fitness industry
experience. They possess a deep understanding of the competitive landscape
and success factors within these unique markets and are hands-on skilled at
working with clients to provide solutions for sales growth and improved
business profitability. Their clients have included, HUR, Maurice Sporting
Goods, Power Plate, Coleman Research Group, Frabill, Balle de Match and many
"As we began our own marketing initiatives, the company web site was amongst
our highest priorities," said Juha Vaisanen, Parter at Sports and Fitness
Group. "My partner, Mark Stover, suggested we call Integrated Web Solutions
to help us with our planning and to help guide us through the questions we
had and even what questions we should be asking ourselves. We knew we wanted
to design of the web site to be very active but we also knew we had an
international market and animation and such was likely to be a hindrance.
IWS assured me that the design would be spot on and it surely was."
Integrated Web Solutions established web site hosting and domain name
services for Sports and Fitness Group. The design was presented and refined
quickly. Company e-mail addresses were established and the production on the
web site was complete within three weeks. The web site is now a key
component of SFG's sales and marketing strategy.
"Sports and Fitness Group has been a very high growth company since they
started out. Their specialization within an industry vertical combined with
very deep knowledge of that vertical has been crucial in their success and
even more crucial for the success of the projects they've served on. As
their business has grown, they've continued to update and improve upon the
content of their web site and that's kept it fresh and current and
informative for prospects and clients alike," said John Schwarberg, Creative
Director at Integrated Web Solutons.