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GPSEG

GPSEG

GPSEG is a non-profit professional association of senior-level executives providing meaningful senior-level networking contacts to their members; supporting their members who are in career transition; shared knowledge, best practices, and resources; education to members on topics of interest to their professional and career development; and developing cooperative programs with other professional organizations in the region. Greater Philadelphia Senior Executive Group (GPSEG) was founded by Chris Pavlides in May, 2002. In the pursuit of a more meaningful and efficient networking formula for senior executives. From a humble beginning of 13 executives, GPSEG has grown to more than 1,000 members from Pennsylvania, New Jersey, Delaware and many other states.

Integrated Web Solutions was contacted in 2004 to help GPSEG retool their existing web site based on their experience designing and building web sites for professional networking organizations. "For an organization such as GPSEG, their web site is really second only to the personal interaction within the group in terms of adding value to their members," said John Schwarberg, President of Integrated Web Solutions. "In effect, the web site needs to handle almost every administrative function you can think of: meeting scheduling, new member applications, member communication, the promotion of member business, financial transactions, really the list is quite extensive. The internet and the use of a web site really makes all of this possible whereas so much of this sort of immediacy in communication over a user base would have been nearly impossible before."

The extensive task of planning the site began after a face-to-face meeting with GPSEG leadership. Online discussion amongst members with an archival history was implemented via a listserv software. E-commerce capability was put into place to allow for membership fees and meeting fees to be collected and all renewal fees to be processed online. The entire membership application process is now done online. An online calendar was implemented allowing members to view, schedule and register for meetings. Finally, a lightweight and flexible content management tool was put into place in order to facilitate web site maintenance and upkeep by members and administrative staff.

"There was a considerable amount of work done initially on the web site without question but the result, I feel, has helped enable GPSEG to become one of the fastest growing groups of its kind in the nation. Their growth over the last few years has been explosive and their utilization of the web site and the communication amongst members that it fosters is invaluable," said Schwarberg. "Our relationship with GPSEG has been terrific in that we see how the work we do impacts the organization and its success on a month-to-month basis. We look forward to continuing to help them enable their own success by listening to their needs and advising them on further phased development."

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