Engelman Management Group provides strategic marketing and management leadership as well as "best practices" seminars & training programs for businesses. By providing proven executive marketing leadership, founder Rob Engelman saves companies time and aggravation by creating strategic marketing plans and drives incremental revenue by developing and executing specific marketing programs.
Rob Engelman approached Integrated Web Solutions with a desire to help him create a fresh look for his web site and better utilize the internet as a marketing tool for his business. "I knew what I wanted to do. I had the strategy and the tactics down, but I needed the technical expertise and knowledge to take my vision and turn it into reality," said
Using design elements utilized in existing print materials, IWS created a new design for Engelman Management Group but that was just the beginning. "IWS helped me develop a simple process so I could provide my contact database with monthly tips and updates. We also increased the amount of material on my site, www.engelmanmanagement.com, by roughly 40-50%. Additionally, IWS also helped me to establish an e-commerce shopping cart for various products and services, as well as developed a Marketing Awareness Evaluation that I feel every C-level executive should take when defining their own marketing needs," stated Engelman.
With over 1,000 visitors in the first six months, the new site has
established a solid base of performance. "Performance-wise, I couldn't be happier. I've gotten a number of compliments on the site and I've made a number of new contacts. This is a strategy that's built for the long-term, but I'm surprised to see it having short-term results as well. The new design and recommendations made by IWS combined with the strategic direction I set have nearly doubled my monthly traffic
already," said Rob Engelman.