Integrated Web Solutions | Best Practice Articles

Integrated Web Solutions regularly keeps up to date on the latest innovations and best practices in the web design and development industry. We know that business isn’t always predicated on today’s latest fad, it’s about solid planning, quality presentation and attention to details that can be measured and improved upon. While other web companies may expect you to see it ‘their way”, we share with you articles we’ve found on the web written by the top professionals worldwide. The more you know, the more successful you will be and the we are committed to your success.

If you enjoy the common-sense approach to what you read below, let us know and learn more about how we bring these best practices to work every day for the clients we serve.

WEB SITE PLANNING Build a poor foundation and your house will fall apart. Fail to plan your web site and adversely impact your business for years to come. What factors do you need to consider when planning a new web site or rethinking your current web site? Start off on the right foot with right advice and proper guidance. WEB SITE HOSTING What things do you need to consider in a web host? Why is your domain name so important to your business? How can you tell a quality web host from a fly-by-night web host? The experts de-mystify the industry in layman’s terms and we share that with you. WEB SITE DESIGN What do you want your web site to look like? What should it look like in order to garner sales? Learn more about the best design practices and the top mistakes made by many web site owners. WEB SITE CONTENT Without a doubt the things you present on your web site are the most crucial things you can say about your business. How does your content affect your traffic? More importantly, how does it affect your bottom line? Find out what the experts are saying about content creation and management. E-MAIL STRATEGY AND TACTICS E-Mail is now a crucial function of every business. Is your e-mail spam stealing away your productivity? Are you successfully utilizing e-mails to connect with your clients and prospects? Learn more about how to more effectively utilize e=-mail within your own business. SEARCH ENGINE OPTIMIZATION Every day you get bombarded by the promises. Find out the true best practices involved in ensuring your web site gets the attention it deserves from search engines and find out why traffic generation isn’t necessarily the correct way to grow your business. WEB SITE METRICS You planned it and built it and it’s a tool for your business. But just like any aspect of your business, you need your web site to perform. How can you tell if yours is performing up to expectations? How can you improve it if you don’t know what areas of weakness it has? Learn more about web metrics and why they are the most powerful business intelligence tool you have at your disposal.